Eyana Mallari In her element

predictably irrational

Why do you love gifts?

Economists assume that humans act based on their self-interest. We do something in exchange for a personal benefit. For instance, I buy skincare products to improve my skin tone, while...

Do you always get your money's worth?

We are not as rational as we think we are when we shop. Dan Ariely introduces the concepts of relativity and effective pricing, and how these influence our purchasing habits....